Digital Acquisition Marketing Specialist (Direct Buy)

We’re Looking For A: Digital Acquisition Marketing Specialist who will be responsible for managing Golden Hippo’s ad campaigns across native and paid social platforms. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.

Location: Woodland Hills, CA (Hybrid)

What You’ll Be Doing:

• Set-up, manage, execute, and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI and CPA goals
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
• Test and scale new and existing ad networks and direct site placements.
• Continuously ideate, implement, and measure results of A/B testing for creatives to optimize for engagement/conversions.
• Perform regular tracking and analysis on the performance of each advertising channel and campaign.
• Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)
• Find and test new ad creatives and angles on native static and video ads.
• Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets.
• Act as point person across all company departments for individual customer acquisition funnel

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Strong mathematical and analytical skills
• Openness and ability to learn new concepts and systems quickly
• High level of accuracy and attention to detail
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong interpersonal, verbal and written skills
• Self-motivated and a drive to succeed
• Native advertising and paid social experience, using platforms such as Taboola, Outbrain, Newsbreak, Twitter.
• Experience optimizing sales funnels via A/B testing
• Proficiency in spreadsheets (Microsoft Excel and Google Docs)Comfortable with basic image editing using Photoshop
• 3-5 years digital marketing exp preferably within digital acquisition/ performance marketing preferred
• Direct-to-Consumer experience preferred
• High school diploma or GED equivalent

Golden Perks & Benefits: 

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. 
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. 
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. 
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. 
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range for this position is $68,400-$91,300, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.